Is Bigger Better?
The notion goes: if you’re on the fast track, then you’re bound for growth! Success drives success; with the more people earn and achieve, comes a desire, simply, for even more. Only a handful of people are able to be content with what they have and focus on other criteria of their lives: children, health and happiness.
Wealth and abundance do not always lead you down a path of happiness; with wealth comes certain pressures and material abundance can’t fill voids or replace quality relationships and fulfilling experiences. The pressure falls on the need to succeed and keep succeeding, as well as responsibility.
With success comes the responsibility to uphold and maintain that success, as well as the responsibility of having the lives and futures of the countless others who helped you along the fast track in your hands. Add to the pressure and responsibility the ever-increasing need to upgrade your lifestyle, habits and standards and the pressure (and responsibility) to maintain those standards to which yourself and your family have become accustomed. And with that comes the need to make your place of business bigger and better – more space, more worker bees to dilute the work, and (hopefully) more business.
The question begs, is bigger better?
We are at a crossroads with this one.
We have witnessed first-hand that no, bigger is not always better, but with growth comes a greater opportunity to build your success.
We believe that the true question is how people handle growth… That is the key!
If you are racing along the fast track to success, and it is evident that you are going places, and the need for expansion is forever nearing because you are bursting at the seams, my advice to you, then, is a slow expansion.
First analyse the areas where growth is needed. Size doesn’t matter! It’s not always how big your business premises are that accounts for growth. There’s no need to rush out and move into a larger area to prove how good you are at what you do. More often than not, it comes down to staff; certain key figures in your management group who will help in ways you could never have imagined or considered – such as key areas of where the rapid growth has caused you to fail in parts of your business. First and foremost is service! If you drop the ball on your service levels, it’s very difficult to claw your way back to the top and rectify poor service delivery.
Don’t be afraid to spend the money on the right people for the job (and then treat them well!). Greed will always come around to bite you and often gets the best of business owners; they see their empire growing, but won’t spend the money on the necessary hands to keep the momentum going. You end up with ONE key person handling the work of six people. There are very few people in the world who can cope with that kind of burden. If there isn’t a meltdown of some sort, you are lucky and need hold on to staff of that calibre; they’re gems – treat them as such.
With the attitude of holding on to whatever you have, but expecting your current staff to hit overdrive and continue is a recipe for disaster – eventually it catches up.
Often you will find many companies offering the same services, the large corporates and the small startups all competing on the same playing field. The funny thing is, the big guys (who got that way through loads of business) are the ones we often hear horror stories about: poor service, bad quality, exorbitant pricing. And they get away with it because people are happy to pay top dollar – even for substandard work and service, simply based on the size of the company. As if the size dictates the quality and lends more credibility to the company.
We believe it’s the small fish, who are working at offering (and delivering) exceptional everything so that they can a) compete with the big guys and b) achieve the same level of success as the big guys (without becoming like them), who are hitting the luck these days. Clients enjoy one-on-one time with the business owner; there is a connection being built, a personal relationship that affords comfort, trust and confidence in the business’ ability to get the job done, creating repeat business. If complications arise, clients know they can be dealt with immediately – directly with the big boss and decision maker. Clients don’t get lost in the crowd, becoming nothing more than a number that pays over a fee.
So is bigger better? Not always! Familiar one-on-one relationships is what has helped build businesses of today. Business owner to business owner, the small guys are striving to prove to every client, why they should use them and continue to use them.